If you think the traditional outdoor advertising methods are not effective today, then you are definitely wrong, the outdoor advertising methods can be a marketing business. The business is truly valuable, it is not only short-lived but also long-lasting in many cases.
However, marketers in companies often fear that outdoor advertising will consume a large amount of budget but the efficiency is not high, it is difficult to measure the true results of this method. In those cases, if you have a large budget spent on advertising marketing, this is also a very effective advertising solution, creating great buzz. To ensure that the use of methods of outdoor billboards really works, please follow the certain rules, with our company to find out!
Surely no one will be free to stop and double-check the information detailed on your billboards, so keep the following in mind:
Note the content written on the billboard
1. Images have the ability to help us remember 8 times more than words. Therefore, we should limit the number of words written, absolutely not a paragraph, create a content that is compact enough to understand and easy to remember.
2. Focus on branding: If you want to build a campaign to attract the community in a short time, then use this advertising method most effectively. The information on the billboard certainly does not fully represent the contents, so the content written on the billboard should be clearly stated on the company's website so that users can easily learn it. Therefore, the part of website domain name must be clearly stated. Please remove the "http: // www" before the domain name because habitual users never access the website and type that phrase. If your website does not have the ability to manually redirect between domains with and without http: // www, please fix it quickly.
Placement of billboards
There are many places on the streets where you can advertise, but you need to ensure you follow the State rules. Selecting the geographical context that places the billboard is particularly important. Take a look at the following examples, you will understand:
A shop specializing in selling Kayaking boats online, in this case they need to find a place to advertise in areas close to rivers, water sources, water resorts ...
A store selling sports shoes and when you want to place billboards, you need to choose places close to schools, basketball courts or sports venues ....
Similar to a fashion store, you will have to find places near shopping centers to place product billboards.
So the customers that we want to target will automatically find these locations without us having to spend marketing efforts, customers who regularly visit these locations will gradually remember the image. subconscious products.
Mobile ad hanging combination
This is also a form of outdoor advertising, but it is a bit "improved" rather than not hanging in one place like billboards advertising light mica advertising boxes that billboards will move everywhere. Specifically, billboards will be posted on public vehicles such as taxis, busts. The advantage of this form is that it solves the problem of not being able to find the desired advertising position, this form of advertising has its own advantages.
To test whether these methods of advertising are really effective or not, during the implementation of this plan, please keep track of the visits to your website have changed, the number of products sales or the number of customers related to the company has increased or not.
